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October 17, 2005

JIM GLAESER VP OF OPERATIONS AT PHOENIX OUTDOOR
Dr. Robert Hanna Departs as Executive Director

Phoenix Outdoor today named Jim Glaeser to the newly created position of Vice President of Operations. Glaeser will direct the company’s North Carolina operations and base camp, focusing on positioning its systems and processes for growth. Glaeser’s appointment is on a consulting basis through the end of the year as the company engages in a search for a permanent operations head. Phoenix’s wilderness treatment program provides comprehensive crisis intervention and assessment for families with teenagers ages 13-17.

“Jim is one of the most experienced executives in the wilderness therapy industry and we are fortunate to have his support as we further scale up our operations in North Carolina,” said Carolyn Bradfield, CEO and founder of Phoenix Outdoor. “Phoenix had a tremendous first summer season with excellent performance both operationally and clinically. It is important for the company to build on that success and position itself for growth. Jim will focus on refining our internal systems and adding new elements to the outdoor experience.” During its start up phase, Glaeser helped the company through the licensing process and provided assistance in designing Phoenix Outdoor’s programming.

“Phoenix Outdoor is raising the standards in the wilderness therapy industry,” said Glaeser. “The company clearly recognizes the importance of working with the entire family unit, seeing it as a critical element to overall success. This is something that has not been present in any other program. In addition, Phoenix’s unique integrated base camp model offers tremendous options in program design. It provides greater control, more safety for the students and opportunities for extensive therapeutic interaction.”

A veteran of the wilderness therapy industry, Glaeser served as a counselor and assistant director at SUWS Idaho. He took the lead role in the start-up of SUWS of the Carolinas, as well as at Adirondack Leadership Expeditions. Glaeser served as Executive Director at both programs. He was also an active participant in the opening of Lone Star Expeditions. He has most recently been accepted as a provisional member of the Independent Educational Consultants Association (IECA).

Phoenix Outdoor also announced today that Dr. Robert Hanna is leaving his position as Executive Director to pursue other career opportunities. Hanna was part of the start up team at Phoenix and will retain an ownership position in the company. “Bob Hanna has been instrumental in crafting the design of Phoenix Outdoor’s curriculum and was a huge asset during the start up process,” according to Carolyn Bradfield. “We wish him well in his new endeavors.”

About Phoenix Outdoor LLC:
Phoenix Outdoor LLC is a licensed therapeutic adolescent wilderness program that provides comprehensive crisis intervention and assessment for families with teenagers ages 13-17. Headquartered in Atlanta, with its base camp and wilderness operation in the mountains of western North Carolina. Phoenix Outdoor is engineered to be a safe means to help teenagers stop harmful behavior and motivate positive choices in their lives. Phoenix combines proven and innovative treatment strategies with a coordinated family support program.