November 11, 2004
In response to: But
I Found It On The Internet
In regards to the article But I Found It On
The Internet, November 9th – I sent this
article to a psychologist I network with in New York
City. He said it was written to be “purpose- driven.”
He also said that there is an explicit reason it was
written. Of that I have no doubt.
I do have my assumptions about the purpose, and the drive
behind it; however, I do not like to make assumptions about
people I do not know. Unless you have done business with
me personally, or know me first-hand, you do not know my
background, and my purpose for doing this work. I enjoy what
I do because it is a passion. I have a genuine interest in
assisting children and families and in assisting programs
and schools. I am very careful not to be too self focused
however, otherwise a person can head off onto the narcissist
path. Death is such a monumental event, and that event was
what led me to this work. I had to rise to the occasion,
and I did. I am not the kind of person who tries to be urbane
or sophisticated. I am just me. What you see is what you
get. No matter how many times people conduct studies of my
work ethics, I am competent I stand up to the utmost professionalism.
I do not feel I need to prove to these test people my competency,
and I wonder if they are looking for perfectionism. I am
very focused on what I want to accomplish in my life, and
doing this work is my life. I am vulnerable just like the
kids I work with. And it is worth it. I feel good about what
I do. I feel good when I take pro-bono cases and can give
back. I feel good that I offer parents many different service
choices in working with me. I feel good that my service fees
are well below many other Educational Consultants. I feel
good in that I value every family I know I am touching, as
my touch will last far longer than I will ever get to realize.
I understand that there is an unspoken code about those of
us that are not IECA members. I see the strong emotions,
and at times they arise in ways of hostility, and it is always
startling to see this, this being an industry of caring about
people, and yet it happens again and again. I do not to take
these attacks personally. I work hard not to suddenly react
to the person. Instead, I step back and try to better understand
the situation. I avoid knee-jerk reactions, as that only
makes the matter worse. I have learned over the years in
working with children and families to tolerate my own anxiety.
I have learned to accept the awkwardness of others who do
not know me and make assumptions, and then I work to turn
the situation into a positive experience by showing respect.
Being dismissive or contemptuous just produces more discomfort
for everyone, and I do not want to be a person who causes
this feeling. I instead choose to be gracious and work harder
at creating a working relationship – over time. I have also
conducted a study on various search engine results on the
Internet over the past two months. However, I did it up front
and not behind anyone’s back. As a businessperson, I like
to keep up with business trends and see how and what other
websites offer to help parents select the best school or
program for their child who needs some kind of help. I tell
them who I am when I call and make sure I am not wasting
their valuable time nor misleading them into thinking I am
a parent in need of help.
That is a feeling I choose not to relive. I do not ask them
to send me emails or forward information. I do not set up
false email addresses.
Yes, there are dozens and dozens of different advertisers
on the Internet and in magazines, including StrugglingTeens.com,
marketing groups and educational consultants. All advertise
on the Internet or in magazines for the attention of parents.
This is the media of today. Is this good? Well, just like
in any business, there are those that are reputable, and
those that are not. There are those that speak the truth
and those that do not. There are those that are up front
and those that are not. I tell parents that every website,
including mine, is just like a magazine advertisement. They
are all nice and glossy and put their best foot forward,
however, you need to dig deeper. I advise them to ask for
references, references from parents and references from schools
they network with. I agree with you about the sites that
do not have a phone number. It is unprofessional and misleading.
All of my sites have my direct business line. This week when
I called Owen Baisden of Turning
Winds, who purchased all of the Ryan Kohler's
EMS sites under the name of Family Help
411, Inc., asking about what appeared to be inappropriate
marketing efforts on their part, I was advised the information
requests coming in to these sites since the purchase date
of October 28, 2004, along with the www.MyTroubledTeen.com site,
of which was part of the purchase, and are requests from
parents asking for help, are just sitting …. They are not
even being acknowledged. I was so sad, I cried. That means
a parent needing help for their child is being discounted
as unimportant. How can anyone in this industry disregard
the need of a parent in this way? I am heart sickened. I
have been a parent in search of help, and the idea that they
are so cold and unfeeling about this, that this seems so
unimportant to them, is more than just heartbreaking. Owen
advised me they are not ready yet to take calls, which is
why there are no phone numbers on the 15 or so sites they
purchased, and no one is following up on these requests,
so they are all in a “bucket” and will get answered in a
few
weeks.
Owen also made the sad statement that this is “no big deal”,
the parent would just go on to the next place on the Internet
when they do not receive a response. Perhaps the next place
will be another one of their 15 or so sites that do not
have a phone number and another information request will
be filled
out, and another no response, and so on and so on. My hope
for these parents is crying out in anguish over this very
unfortunate and unprofessional situation. I am appalled and
saddened, and told Owen how I felt about this and advised
him I now had to end my working relationship with them as
a school I have referred to in the past. Now, that being
said, I am not part of a coordinated marketing plan. Yes,
I do have six websites that I own, and the information you
have displayed in your article is not up to date and accurate.
Just this week Ryan Kohler said to me, “Dore, your standards
are too high.” Well, I stand by my standards. I am a professional,
and the idea that someone is once again working to hurt my
reputation is upsetting. I do not spend my time going out
to do this to others. When I come across something or someone
I am concerned about, I call them. I have always said, just
pick up the phone and call me. I have nothing to hide, and
anyone who knows me knows I am right out front. Now, correction
…… I do not own 20 websites. I own six.
www.armsofassurance.com
www.boardingschooloptions.com
www.dorefrances.com
www.educationalconsultant.org
www.guidingteens.com
www.troubledteenhelp.com
Correction: Brendan Dalley has one website
which was set up prior to him associating with me.
Correction: Russ Talbot has no website
of his own.
Correction: None of us share a phone number with Caring4Youth or USAGuides.
I do answer the phones for Caring4Youth on an emergency
back up basis. I am the Educational Consultant that trained
their staff 18 months ago on how to work with parents effectively
and safely. They cared enough to train their staff and we
spent one full week in training each and every day, six hours
a day, before they ever started taking calls. I do use USAGuides
as my transport company of choice. I am not in business with
nor am I associated with nor do I have any connection to
Ryan Kohler and his company EMS. I am not on the other websites
you mentioned.
As of October 28, 2004, Turning Winds, a program in Idaho,
purchased all these sites under their new business name,
Family Help 411, Inc.
EMS sold all those websites to Turning Winds, and it is
they who have the sites with no phone numbers. They are the
ones associated with Ryan Kohler. None of my six sites are
anonymous now and have never been anonymous. I was, in the
past, as an Educational Consultant, one of several that
EMS used on their main site www.MyTroubledTeen.com,
and several other sites. My toll free number was always displayed.
Another person EMS / www.MyTroubledTeen.com used
was Kara Baisden, a family member of Turning
Winds, who is not an Educational Consultant, however, was
assisting parents as an Educational Consultant. She set up
a business called H.O.P.E. Consulting, 208-263-1977,
located in Coeur' d Alene. I did call her
and speak with her about this situation. I was right up front.
All of my business information was recently removed from
MTT, per my request, as I want nothing to do with this marketing
practice. Owen Baisden has advised me that as of next week
or the week after they will be changing www.MyTroubledTeen.com to
an advertising site and are now selling advertising to educational
consultants, programs, and schools. Your article was sent,
before the final up to date facts were checked, or a call
was even placed to check up to date facts. I understand that
others map out their path to “greatness” by studying the
successes of others.
Seems like a smart approach. Perhaps I am successful because
I take great risks, and have ignored naysayers and keep persisting
in the face of setbacks. And what is success? It is different
to each person. A professor I know at Stanford also
read the article and said that it appears someone is drawing
conclusions, which can be misleading and dangerous. My success
comes from daily achievement and hard work, and success to
me is the success of the child and their family when traveling
this road. I have been where they are every step of the way.
Their fate on this path matters to me. I can only hope it
matters just as much to all of you, and when I see that it
doesn’t, it breaks my heart.
Dore E. Frances, IEC
Child & Family Right's Advocate
Independent Educational Consultant
Program/School Advisory Consultant
Horizon Family Solutions
866-833-6911
Dore@DoreFrances.com
www.GuidingTeens.com |