| November 11, 2004
            
           In response to: But
                  I Found It On The Internet In regards to the article But I Found It On
                        The Internet, November 9th – I sent this
                        article to a psychologist I network with in New York
                        City. He said it was written to be “purpose- driven.”
                        He also said that there is an explicit reason it was
                        written. Of that I have no doubt.  I do have my assumptions about the purpose, and the drive
                    behind it; however, I do not like to make assumptions about
                    people I do not know. Unless you have done business with
                    me personally, or know me first-hand, you do not know my
                    background, and my purpose for doing this work. I enjoy what
                    I do because it is a passion. I have a genuine interest in
                    assisting children and families and in assisting programs
                    and schools. I am very careful not to be too self focused
                    however, otherwise a person can head off onto the narcissist
                    path. Death is such a monumental event, and that event was
                    what led me to this work. I had to rise to the occasion,
                    and I did. I am not the kind of person who tries to be urbane
                    or sophisticated. I am just me. What you see is what you
                    get. No matter how many times people conduct studies of my
                    work ethics, I am competent I stand up to the utmost professionalism.
                    I do not feel I need to prove to these test people my competency,
                    and I wonder if they are looking for perfectionism. I am
                    very focused on what I want to accomplish in my life, and
                    doing this work is my life. I am vulnerable just like the
                    kids I work with. And it is worth it. I feel good about what
                    I do. I feel good when I take pro-bono cases and can give
                    back. I feel good that I offer parents many different service
                    choices in working with me. I feel good that my service fees
                    are well below many other Educational Consultants. I feel
                    good in that I value every family I know I am touching, as
                    my touch will last far longer than I will ever get to realize.
                    I understand that there is an unspoken code about those of
                    us that are not IECA members. I see the strong emotions,
                    and at times they arise in ways of hostility, and it is always
                    startling to see this, this being an industry of caring about
                    people, and yet it happens again and again. I do not to take
                    these attacks personally. I work hard not to suddenly react
                    to the person. Instead, I step back and try to better understand
                    the situation. I avoid knee-jerk reactions, as that only
                    makes the matter worse. I have learned over the years in
                    working with children and families to tolerate my own anxiety.
                    I have learned to accept the awkwardness of others who do
                    not know me and make assumptions, and then I work to turn
                    the situation into a positive experience by showing respect.
                    Being dismissive or contemptuous just produces more discomfort
                    for everyone, and I do not want to be a person who causes
                    this feeling. I instead choose to be gracious and work harder
                    at creating a working relationship – over time. I have also
                    conducted a study on various search engine results on the
                    Internet over the past two months. However, I did it up front
                    and not behind anyone’s back. As a businessperson, I like
                    to keep up with business trends and see how and what other
                    websites offer to help parents select the best school or
                    program for their child who needs some kind of help. I tell
                    them who I am when I call and make sure I am not wasting
                    their valuable time nor misleading them into thinking I am
                    a parent in need of help.  That is a feeling I choose not to relive. I do not ask them
                    to send me emails or forward information. I do not set up
                    false email addresses.  Yes, there are dozens and dozens of different advertisers
                    on the Internet and in magazines, including StrugglingTeens.com,
                    marketing groups and educational consultants. All advertise
                    on the Internet or in magazines for the attention of parents.
                    This is the media of today. Is this good? Well, just like
                    in any business, there are those that are reputable, and
                    those that are not. There are those that speak the truth
                    and those that do not. There are those that are up front
                    and those that are not. I tell parents that every website,
                    including mine, is just like a magazine advertisement. They
                    are all nice and glossy and put their best foot forward,
                    however, you need to dig deeper. I advise them to ask for
                    references, references from parents and references from schools
                    they network with. I agree with you about the sites that
                    do not have a phone number. It is unprofessional and misleading.
                    All of my sites have my direct business line. This week when
                    I called Owen Baisden of Turning
                    Winds, who purchased all of the Ryan Kohler's
                    EMS sites under the name of Family Help
                    411, Inc., asking about what appeared to be inappropriate
                    marketing efforts on their part, I was advised the information
                    requests coming in to these sites since the purchase date
                    of October 28, 2004, along with the www.MyTroubledTeen.com site,
                    of which was part of the purchase, and are requests from
                    parents asking for help, are just sitting …. They are not
                    even being acknowledged. I was so sad, I cried. That means
                    a parent needing help for their child is being discounted
                    as unimportant. How can anyone in this industry disregard
                    the need of a parent in this way? I am heart sickened. I
                    have been a parent in search of help, and the idea that they
                    are so cold and unfeeling about this, that this seems so
                    unimportant to them, is more than just heartbreaking. Owen
                    advised me they are not ready yet to take calls, which is
                    why there are no phone numbers on the 15 or so sites they
                    purchased, and no one is following up on these requests,
                    so they are all in a “bucket” and will get answered in a
                    few
                    weeks.  Owen also made the sad statement that this is “no big deal”,
                    the parent would just go on to the next place on the Internet
                    when they do not receive a response. Perhaps the next place
                    will be another one of their 15 or so sites that do not
                    have a phone number and another information request will
                    be filled
                    out, and another no response, and so on and so on. My hope
                    for these parents is crying out in anguish over this very
                    unfortunate and unprofessional situation. I am appalled and
                    saddened, and told Owen how I felt about this and advised
                    him I now had to end my working relationship with them as
                    a school I have referred to in the past. Now, that being
                    said, I am not part of a coordinated marketing plan. Yes,
                    I do have six websites that I own, and the information you
                    have displayed in your article is not up to date and accurate.
                    Just this week Ryan Kohler said to me, “Dore, your standards
                    are too high.” Well, I stand by my standards. I am a professional,
                    and the idea that someone is once again working to hurt my
                    reputation is upsetting. I do not spend my time going out
                    to do this to others. When I come across something or someone
                    I am concerned about, I call them. I have always said, just
                    pick up the phone and call me. I have nothing to hide, and
                    anyone who knows me knows I am right out front. Now, correction
                    …… I do not own 20 websites. I own six.  www.armsofassurance.comwww.boardingschooloptions.com
 www.dorefrances.com
 www.educationalconsultant.org
 www.guidingteens.com
 www.troubledteenhelp.com
 Correction: Brendan Dalley has one website
                    which was set up prior to him associating with me.  Correction: Russ Talbot has no website
                    of his own.  Correction: None of us share a phone number with Caring4Youth or USAGuides.  I do answer the phones for Caring4Youth on an emergency
                    back up basis. I am the Educational Consultant that trained
                    their staff 18 months ago on how to work with parents effectively
                    and safely. They cared enough to train their staff and we
                    spent one full week in training each and every day, six hours
                    a day, before they ever started taking calls. I do use USAGuides
                    as my transport company of choice. I am not in business with
                    nor am I associated with nor do I have any connection to
                    Ryan Kohler and his company EMS. I am not on the other websites
                    you mentioned.  As of October 28, 2004, Turning Winds, a program in Idaho,
                    purchased all these sites under their new business name,
                    Family Help 411, Inc.  EMS sold all those websites to Turning Winds, and it is
                    they who have the sites with no phone numbers. They are the
                    ones associated with Ryan Kohler. None of my six sites are
                    anonymous now and have never been anonymous. I was, in the
                    past, as an Educational Consultant, one of several that
                    EMS used on their main site www.MyTroubledTeen.com,
                    and several other sites. My toll free number was always displayed.  Another person EMS / www.MyTroubledTeen.com used
                    was Kara Baisden, a family member of Turning
                    Winds, who is not an Educational Consultant, however, was
                    assisting parents as an Educational Consultant. She set up
                    a business called H.O.P.E. Consulting, 208-263-1977,
                    located in Coeur' d Alene. I did call her
                    and speak with her about this situation. I was right up front.
                    All of my business information was recently removed from
                    MTT, per my request, as I want nothing to do with this marketing
                    practice. Owen Baisden has advised me that as of next week
                    or the week after they will be changing www.MyTroubledTeen.com to
                    an advertising site and are now selling advertising to educational
                    consultants, programs, and schools. Your article was sent,
                    before the final up to date facts were checked, or a call
                    was even placed to check up to date facts. I understand that
                    others map out their path to “greatness” by studying the
                    successes of others.  Seems like a smart approach. Perhaps I am successful because
                    I take great risks, and have ignored naysayers and keep persisting
                    in the face of setbacks. And what is success? It is different
                    to each person. A professor I know at Stanford also
                    read the article and said that it appears someone is drawing
                    conclusions, which can be misleading and dangerous. My success
                    comes from daily achievement and hard work, and success to
                    me is the success of the child and their family when traveling
                    this road. I have been where they are every step of the way.  Their fate on this path matters to me. I can only hope it
                    matters just as much to all of you, and when I see that it
                    doesn’t, it breaks my heart. Dore E. Frances, IEC Child & Family Right's Advocate
 Independent Educational Consultant
 Program/School Advisory Consultant
 Horizon Family Solutions
 866-833-6911
 Dore@DoreFrances.com
 www.GuidingTeens.com
 |